It doesn't matter how many times you repeat, "Don't squeeze!" Toddlers simply can't help themselves when they have a juice box in their curious hands. The Munchkin Drink Box Carrier will get rid of that urge instantly, so they can learn cause and effect elsewhere without making a giant mess. You just place the juice pouch or box in the holder, and hand it over to your little one, who can hold the handles and drink to his heart's content, ultimately feeling more in control. Less mess = happy mom. And even though less squirting isn't as fun, more juice certainly does equal happy kid.